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Social Media Marketing

Social Media and the World of Higher Ed

Does social media play a role in public relations and communications for higher education? Absolutely! The prime demographic of higher ed is all over social media. So the question is really, how to harness this for the benefit of a university or college? Because today’s 13-22-year-olds are highly connected through …

What’s Next in Social?

The Experts at Etsy and Birchbox Give Some “Sharable” Insights! Hosted in the bright, open Offerpop space last Wednesday, Mark Cooper, CMO and co-Founder of Offerpop, moderated a fruitful discussion about new changes and trends in social media. Laura Chin of Etsy and Rachel Silver of Birchbox were guest panelists. …